Two character domains can be amongst the most critical pieces of intellectual property a large company can own, particularly in an increasingly mobile and tablet environment.
An estimated 2.7 billion people will be connected to the internet by the end of 2013. However the most significant portion of this data growth has to do with mobile and tablet traffic. With more searches now taking place on mobile devices rather than desktops, shorter web properties have become the most significant and sought after marketing and commercial intellectual property of any company.
The largest global airlines (aa.co.uk, af.co.uk, ba.co.uk), energy companies (bp.co.uk), technology and telecom conglomerates (bt.co.uk, ge.co.uk, hp.co.uk), financial institutions (db.co.uk, ey.co.uk), automotive manufacturers (mb.co.uk, vw.co.uk), media publications (ft.co.uk, gq.co.uk), fashion (ff.co.uk, jd.co.uk) and entertainment brands (mu.co.uk,ok.co.uk), all seek these coveted and limited properties.
This is not because we have trouble typing their full names into our keyboards, mobiles and tablets. It’s also not simply due to their rare status which may suggest stability, security, confidence, and exclusivity. But rather two letter domains are easy on the eyes and on typing fingers in a mobile and on-the-go environment. As mobile growth skyrockets across the internet, these short domain names will continue to increase in importance. With studies showing that tablets exceeded desktop conversion rates in Q1 of 2013 and mobile & tablet use nearly doubling during 2013, the length of the domain name becomes a commercial requirement for any successful company.
At WebWorks we have been able to secure these web-estates and are providing them on an exclusive basis to our commercial partners. Please contact us directly to find out more. Thank you.
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